Smorgasburg (a mash-up of “smorgasbord” and “Williamsburg”) launched in May 2011, spinning off from the success of food vendors at the Brooklyn Flea. It is the largest weekly open-air food market in America. Including New York, LA and Miami. 

In this project, I rebranded Smorgasburg and created a promotional video for the event. I aimed to develop a vintage, hand-crafted style to align with the theme of a flea market and local vendors.